L’Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye

L’Oréal Professionnel Dia Richesse Semi-Permanent Hair Dye provides ammonia-free tone on tone coloration and is ideal for natural hair. This hair dye has an innovative conditioning formula that not only gives the hair deep and rich color but also leaves the hair softer and with a multidimensional shine. The hair color will last for up to four weeks and the gradual fading grants a discreet regrowth. Furthermore, this hair dye can cover white hair up to 70%. The alkaline formula has a lightening effect on natural hair, up to 1½ levels, and can darken the hair up to 4 levels. Despite the lightening effect, the hair will feel conditioned and show a healthy shine. This hair also allows for variable intensity and nuances depending on the technique used and desired results.